I was on a conference call with Chet Holmes recently, of “The Ultimate Sales Machine”.  By now, you have all at least heard of the concept of your target market or your ideal client.  The new information for me, though, was Chet’s break down of your target market’s current interest in buying now.

So, here’s how it breaks down:

30% of your TARGET Market is DEFINITELY not interested in buying right now!  That’s one third of your ideal clients, people.

30% of your target market THINKS they aren’t interested in buying right now.

30% of your target market isn’t even thinking about buying.

7% or your target market is open to the idea of buying, but needs some compelling reasons.

And only 3% is planning to BUY NOW!

So, how can you position yourself to be in front of your ideal client when they are ready to buy?  And how can you refine what you offer your target market to make more people interested in what you’re offering?

Chet offered an exercise that I thought was pretty compelling:

Imagine that I am going to put you in a room full of 50,000 people who are ALL your ideal client.  You get to get up on stage and deliver a speech to them, presumably with the intention to get them to buy your product or engage in your services.  Here’s the catch:  Your opening line needs to be the title of your speech and everyone will get the opportunity to get up and leave if they aren’t interested after you deliver your opening line.  What speech will you deliver?

I started with:
“I’m here to help you turn all the problems in your small business into opportunities.”

By the end of the call, I refined my topic to:

“The Seven Most Expensive Mistakes Women Entrepreneurs Make”

I’ll get that article to you soon!

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